Haier Energy Expands Smart Energy Platform into Malaysia and ASEAN

KUALA LUMPUR, AUGUST 2026 — Haier Energy Sdn Bhd, a subsidiary of China-based Haier Group, is expanding its new smart energy platform into Malaysia and selected ASEAN markets through a strategic partnership with Maybank.

The collaboration was formalised through a Heads of Agreement (HoA), with Malaysia serving as the initial market before the platform is introduced to other targeted countries in Southeast Asia.

Haier Energy’s platform combines artificial intelligence, solar photovoltaic technology and energy storage solutions. It is designed to help customers improve energy efficiency while reducing carbon emissions and overall energy costs.

Haier Group currently reaches more than one billion households worldwide and operates 133 manufacturing facilities and 71 research and development centres. Haier Energy sees ASEAN as a strategically important region due to its rapid growth and rising demand for smart power generation, energy storage and related infrastructure.

Under the partnership, Maybank will support Haier Energy through its regional business banking platform Maybank2E, alongside transaction banking, payment and financing services. The cooperation will also cover Islamic financing, sustainability financing, supply-chain financing, cash management, trade finance, treasury services and foreign exchange solutions.

Maybank Group Global Banking CEO Datuk John Chong said the partnership aligns with the bank’s commitment to supporting ASEAN’s energy transition while strengthening economic ties between China and Southeast Asia. He also noted that the China+1 strategy is expected to encourage more companies to diversify operations and expand into ASEAN markets.

The partnership positions Malaysia as an important starting point for Haier Energy’s regional expansion as demand for cleaner, smarter and more efficient energy systems continues to grow across ASEAN.