Asian Street Food Festival “Kulineran Asia Tanpa Paspor” Brings a Taste of Asia to Jambi

Jambi, Indonesia — The Asian Street Food Festival, locally known as Pekan Raya Jajanan Asia (PRJA), returns to delight food lovers from December 5–14, 2025 at Mall WTC Jambi. The festival, themed “Kulineran Asia Tanpa Paspor” (Asian Flavors Without a Passport), features a wide range of popular Asian street foods, offering visitors an international culinary experience without leaving Indonesia.

A Culinary Journey Across Asia

Held at the Main Atrium, Ground Floor of Mall WTC Jambi, the festival operates daily from 10:00 AM to 10:00 PM, showcasing specialties such as Japanese ramen, Korean tteokbokki, takoyaki, Thai mango sticky rice, Thai tea, and a variety of trending local Indonesian street foods.

The festival aims to create a cross-cultural culinary experience, giving visitors the chance to taste and enjoy Asian flavors without the need to travel abroad.

Exciting Activities and Visitor Engagement

Since opening, PRJA has attracted thousands of visitors, especially families and young people. Korean and Japanese food stalls were among the busiest, alongside Thai cuisine and popular local street food. The festival also features live music, spicy food competitions, and exclusive promotions, including discounts, meal packages, and digital cashback from participating vendors.

Facilities and Visitor Experience

The festival area offers ample seating, Instagrammable Asian-themed decorations, and well-maintained facilities, ensuring visitors enjoy a comfortable and memorable experience while exploring various culinary delights.

“PRJA aims to provide a complete culinary tourism experience for the people of Jambi. Visitors can enjoy Asian food vibes without traveling abroad,” said a festival organizer.

Event Details

📅 Date: December 5–14, 2025
🕐 Time: 10:00 AM – 10:00 PM
📍 Location: Main Atrium, Ground Floor, Mall WTC Jambi, Jambi, Indonesia
🎟️ Admission: Free for the public

The festival promises to be a must-visit culinary event, connecting local and international flavors and offering a unique gastronomic journey in the heart of Jambi.