Doomscrolling Dilemma: Heavy Social Media Use Linked to Lower Happiness Among Youth

KUALA LUMPUR, March 20, 2026 — Heavy use of social media, particularly the habit known as “doomscrolling,” has been linked to lower levels of happiness among young people, according to the latest findings from the World Happiness Report 2026.

The report highlights growing concerns over the impact of prolonged digital engagement on mental health, especially among adolescents and young adults who spend significant portions of their day consuming online content.

What is Doomscrolling?

Doomscrolling refers to the tendency of continuously consuming negative or distressing news and content on social media platforms. Experts say this behaviour is often driven by algorithms that prioritise engaging — and frequently alarming — content, keeping users hooked for longer periods.

According to the global study:

• Heavy social media use is strongly associated with lower life satisfaction, particularly among young people in Western and developed countries
• Teenagers who spend more than five hours daily on social platforms report significantly lower happiness levels compared to those with moderate usage
• The negative impact is especially pronounced among teenage girls, who are more vulnerable to online comparison and social pressure

Researchers emphasise that while social media itself is not entirely harmful, excessive and passive consumption — such as scrolling without interaction — is a key factor behind declining well-being

Experts point to several reasons why heavy social media use may reduce happiness:

• Social comparison: Constant exposure to curated lifestyles can create unrealistic expectations
• Reduced real-life interaction: Online engagement may replace meaningful face-to-face connections
• Negative content exposure: Doomscrolling increases anxiety and stress levels
• Addictive design: Algorithm-driven feeds encourage prolonged usage

Research also shows that heavier social media use can predict increased symptoms of depression over time, particularly among adolescents

The report notes a worrying trend:

• Youth happiness has declined significantly over the past decade in countries like the US, UK, Canada, and Australia
• At the same time, regions with stronger offline social connections tend to maintain higher well-being

These findings have prompted governments in some countries to consider regulating social media use among minors, including age restrictions and usage limits.

Despite the concerns, experts stress that moderate use of social media can still be beneficial, especially when it promotes communication and social connection.

The key, they say, is balance:

• Limiting screen time
• Prioritising real-world interactions
• Being mindful of content consumption

The rise of doomscrolling and heavy social media use presents a growing challenge for young people’s mental health. While digital platforms remain an essential part of modern life, the findings suggest that how they are used —.