Jaguar Ends Gasoline Car Production As Dealers Clear Remaining Stock With Major Discounts

KUALA LUMPUR, JULY 2026 – Jaguar is moving deeper into its electric transformation after ending production of several gasoline-powered models and allowing dealers to clear remaining stock with major discounts. The move marks a historic shift for the British luxury carmaker, which is leaving behind its traditional internal combustion engine lineup as part of a wider brand reinvention.

The transition has affected some of Jaguar’s most familiar nameplates. Production of the XE, XF and F-Type ended in mid-2024, while the E-Pace and I-Pace were scheduled to stop production by the end of 2024. At that time, the F-Pace remained the final model standing before Jaguar’s new electric era began.

Jaguar’s official website now states that creation of the F-Pace has concluded, describing the model’s legacy as continuing through approved used vehicles. The statement confirms that one of Jaguar’s most popular SUV models has reached the end of its production life.

With remaining stock still available in several markets, dealers have reportedly started offering large discounts to attract buyers. According to Antara’s automotive report, some F-Pace units received price cuts of around US$10,000, while certain XF models were listed with factory incentives of about US$5,000.

The I-Pace electric SUV has also been included in clearance offers. One example cited in the report showed a Jaguar I-Pace originally priced at US$81,368 being reduced to US$52,393, creating savings of nearly US$29,000 for buyers.

The discounts reflect Jaguar’s effort to clean up old inventory before introducing its next generation of electric vehicles. For customers who still want a gasoline-powered Jaguar, the remaining dealer stock may represent one of the last chances to buy a new or nearly new model from the brand’s outgoing era.

Jaguar’s shift is also part of a larger repositioning strategy. The company has been working to move away from being a conventional luxury carmaker and towards a more exclusive electric-focused brand. Its official website highlights a “new era” for Jaguar, with the company promoting a more dramatic design direction and stronger emphasis on electrification.

This change is not only about powertrains. Jaguar is also redefining its image, product strategy and target market. The brand’s future models are expected to sit in a more premium segment, competing more directly with high-end electric luxury vehicles rather than mainstream premium cars.

However, the transition also comes with risk. A temporary gap in new model availability may affect sales momentum, especially among loyal Jaguar customers who still prefer gasoline-powered sports cars, sedans and SUVs. Dealers will also need to rely on remaining inventory, used models and aftersales services while the new electric range is prepared.

For the global automotive industry, Jaguar’s move reflects the wider pressure facing legacy luxury brands. As governments tighten emissions rules and electric vehicle adoption grows, carmakers are being pushed to rethink their long-term product plans.